Literacy legend is ongoing

March 1994
Hispanic Times Magazine;Mar/Apr1994, Vol. 15 Issue 2, p40
States the ongoing `Literacy. Pass It On' program is a five-year commitment by Coors Brewing Co., to reach 500,000 adults with literacy services. What the program includes; How Miguel de Cervantes' Don Quixote is reborn as the dashing star; Coors' Brewing Co. release of a Spanish-language commercial featuring Don Quixote; Comments by Carlos Santos, program manager at Coors.


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