The politics of education, in 30 seconds flat
- Dole's admen took grim tack in unaired spots. Teinowitz, Ira // Advertising Age;11/11/1996, Vol. 67 Issue 46, p58
Examines advertisements from Bob Dole's 1996 presidential campaign that never aired on television. Advertising as attempting to link moral decline of United States society to President Bill Clinton; Description of the advertisements; Reason why the advertisements did not run.
- Why does Ottawa need to advertise to tell us what a superlative job it's doing? Byfield, Link // Alberta Report / Newsmagazine;9/25/95, Vol. 22 Issue 41, p2
Editorial. Asserts that political advertising in 1995 by Canada's federal government, regarding an impending referendum on Quebec sovereignty, is inane and irritating. Background of inane political television ads by the Canadian government; Expected response by Canadian citizens.
- Vox pop. Witthaus, Michele // Marketing Week;6/4/1998, Vol. 21 Issue 14, p45
Presents information on the importance of point-of-purchase auditing to companies offering retail services. Details on the information which the services provide to brand owners and retailers; Benefits of point of service promotions; Comments from Colin Harper, managing director of Store Check...
- Media mix. // Campaigns & Elections (1996);Oct/Nov96, Vol. 17 Issue 10, p56
Presents information on some of the advertisements which were used by political candidates in the 1996 United States presidential elections. Sue Lowden's campaign for State Senate in Nevada; Mark Hutchinson's campaign for the School Board, Las Vegas, Nevada.
- Printing & promotional materials. // Campaigns & Elections (1996);Mar97-Feb98, Vol. 18 Issue 2, p55
Presents a directory which consists of various American companies who provide promotional and printing materials for political campaigns and elections.
- Print advertising graphics & design. // Campaigns & Elections (1996);Mar97-Feb98, Vol. 18 Issue 2, p61
Presents a directory which consists of American companies that provide print advertising graphics & design for political campaigns.
- They don't want what we have to sell. Donovan, John // Campaigns & Elections (1996);Apr97, Vol. 18 Issue 3, p51
Discusses information on political campaign ads. Conventional wisdom about the gross rating points of political campaign; Why commercial advertising has become extravagantly produced and deliberately provocative; How to get voters to listen on your ads; Other information.
- Ad hominem ads. // Christian Science Monitor;10/1/96, Vol. 88 Issue 215, p20
Editorial. Focuses on the political advertising for the 1996 presidential election in the United States. Negativity of the advertisements; Revision of the doctrine of television advertising.
- Ex-anchors advocate free time for candidates. C.S. // Broadcasting & Cable;4/8/96, Vol. 126 Issue 15, p14
Reports that former network news anchors, John Chancellor, Howard K. Smith and Robert MacNeil advocate that broadcasters in the United States give 1996 presidential candidates free airtime. Details on advertisement; Other persons supporting the effort.