Hitching your wagon to a retailing star

Buss, Dale S.
November 1994
Nation's Business;Nov94, Vol. 82 Issue 11, p33
Reports on business opportunities for small manufacturers from a partnership with retail chains or mass discounters. Development of local and regional market niches; Small suppliers' flexibility in meeting chains' demands; Small companies' product avenues through retailers; Stories of several small business owners who are supplying big chains.


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