TITLE

A year of transition at Coors

AUTHOR(S)
H.S.M.
PUB. DATE
June 1994
SOURCE
Beverage Industry;Jun94, Vol. 85 Issue 6, p38
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Presents a corporate profile on Coors Brewing Company. Sales from 1992 to 1993; Marketing schemes; Market share; Advertising promotions; Feedback from analysts.
ACCESSION #
9411031985

 

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