TITLE

New frontiers open for global marketers

PUB. DATE
February 1994
SOURCE
Marketing News;2/14/94, Vol. 28 Issue 4, p10
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports on the development of a new affiliates program to capitalize on contacts worldwide by the American Marketing Association's Marketing Council in the U.S. The program is designed to become a voice on leading issues affecting the international market. In addition, the council believes in the significance of their publications and offers a package under several terms.
ACCESSION #
9410311108

 

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