P&G test-marketing Ultra Folgers coffee

September 1994
Marketing News;9/12/94, Vol. 28 Issue 19, p2
Trade Publication
The article reports that Procter & Gamble Co. will conduct a test market for its new Ultra Folgers coffee in Evansville, Indiana. The new product will be sold in addition to the company's existing Folgers coffee. According to the company, they have spent two years developing a new roasting process for Ultra Folgers to add more flavor and aroma out of the coffee bean.


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