TITLE

P&G test-marketing Ultra Folgers coffee

PUB. DATE
September 1994
SOURCE
Marketing News;9/12/94, Vol. 28 Issue 19, p2
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports that Procter & Gamble Co. will conduct a test market for its new Ultra Folgers coffee in Evansville, Indiana. The new product will be sold in addition to the company's existing Folgers coffee. According to the company, they have spent two years developing a new roasting process for Ultra Folgers to add more flavor and aroma out of the coffee bean.
ACCESSION #
9410195825

 

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