TITLE

Zima trial rush continues, but competitors hold off

AUTHOR(S)
Kelley, Kristine Portno
PUB. DATE
July 1993
SOURCE
Beverage Industry;Jul93, Vol. 84 Issue 7, p22
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on response of consumers and competitors to Coors Brewing Company's Zima malt-based beverage. Possibility of competition from E&J Gallo Winery and Anheuser-Busch Incorporated; Market outlook of Coors.
ACCESSION #
9410042804

 

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