Citizen Murdoch

Donaton, Scott; Jensen, Jeff
June 1994
Advertising Age;6/13/1994, Vol. 65 Issue 25, p6
Trade Publication
The article focuses on 63-year-old News Corp. chairman Rupert Murdoch. His acquisition of the Big 3 networks' affiliate base and the capture of National Football League rights from CBS Broadcasting Inc. have been perceived as brilliant strategic moves. His image in the media and financial communities has increased, paving the way for News Corp.'s continued expansion. He dreams of launching a global competitor to CNN, major sporting events and dramatic programming around the world in dozens of languages. The financial performance of News Corp. is substantially stable than several years ago. In the United States, he plans to increase the output of Twentieth Century Fox Film Corp., to develop better quality programming for Fox and to grow cable network fX.


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