TITLE

Teen media vies for ad bucks

AUTHOR(S)
Ozzard, Janet
PUB. DATE
April 1994
SOURCE
WWD: Women's Wear Daily;4/29/1994, Vol. 167 Issue 83, p8
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on advertising in teen media. Popular magazines and television shows; Advertising to the 12-to-24 age group according to Foote, Cone & Belding media director Art Neuman; MTV as a powerful vehicle in reaching the young consumer according to Gyro Advertising president Steven Grasse; Retailers' preference for magazines with large circulations.
ACCESSION #
9405271852

 

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