10 YEARS AFTER `1984'

Johnson, Bradley
January 1994
Advertising Age;1/10/1994, Vol. 65 Issue 2, p1
Trade Publication
Commemorates the tenth anniversary of the breakthrough advertisement `1984' promoting the Apple Macintosh computer during the 1984 Super Bowl. Transformation of the Super Bowl game as a showcase for advertising campaigns; `1984' as a product of bond between Macintosh chairman Steve Jobs and agency Chiat/Day chairman Jay Chiat. INSETS: Where are they now? (people involved), by Bradley Johnson.;Breakthrough product gets greatest TV..., by Bob Garfield..


Related Articles

  • Apple sends $20 mil Euro biz to TBWA.  // Advertising Age;9/15/1997, Vol. 68 Issue 37, p2 

    States that TBWA International, Amsterdam won Apple Computer's pan-European advertising account.

  • Apple's harvest. Johnson, Bradley // Advertising Age;10/8/1990, Vol. 61 Issue 42, p3 

    Reports on the advertisement designed by BBDO Worldwide for the launching of Apple's computers in the U.S. Value of the computers; Theme of the advertisement; Remarks from Apple chairman John Sculley on the commercial.

  • Apple's eloquence won't help great(ly). Garfield, Bob // Advertising Age;10/27/1997, Vol. 68 Issue 43, p69 

    Reviews an advertisement, featuring unconventional innovators, such as Pablo Picasso, Gandhi, Albert Einstein, Muhammad Ali, for Apple Computer. The campaign being created by TBWA Chiat/Day, California; The spot's voice-over by Richard Dreyfus.

  • World figures.  // Advertising Age International;Jan1998, p26 

    Features TBWA Chiat/Day's advertising campaign for Apple Computer which uses images of historical figures without changes except for translations of type.

  • In humiliating Microsoft, Apple's simply charming. Garfield, Bob // Advertising Age;5/15/2006, Vol. 77 Issue 20, p49 

    The article presents the author's review of the advertising campaign for Apple Computer created by TBWA/Chiat/Day. The television ads depict two men representing PC and Mac. They work by showing that Microsoft products are not as cool as Apple's, yet the ads convey this in a gentle but confident...

  • Late news.  // Advertising Age;09/23/96, Vol. 67 Issue 39, p1 

    Informs that Apple Computer will cut its advertising budget between 10 and 20 percent starting September 28, 1996. Estimated advertising budget for 1996; Desired efficiencies in several areas.

  • Apple Computer finds role in military.  // Aviation Week & Space Technology;8/28/1989, Vol. 131 Issue 9, p61 

    Reports that Apple Computer, Inc., will supply Macintosh 2 personal computers to the US Air Force for the Worldwide Military Command and Control System. It will be Apple's first major entry into the military market.

  • Falling apple's `next' strategy: Restore loyalty. Sneider, Daniel // Christian Science Monitor;1/9/97, Vol. 89 Issue 31, p1 

    Focuses on the introduction of a plan by Apple Computer Incorporated which the company hopes will re-create consumer interest in the Mackintosh computer. Reinstatement of co-founder Steve Jobs; Appearance of Forbes at an annual convention in San Francisco; Purchase of the company, Next Software...

  • Cloning around at Macworld San Francisco. Patz, Debby // Folio: The Magazine for Magazine Management;3/1/95, Vol. 24 Issue 4, p27 

    Reports on the Macworld Exposition in San Francisco, California. Increase in number of visitors despite fewer exhibitors; Apple Computer's decision to license its PowerPC operating system Mac/OS and the hardware on which it depends; X-Rite Inc.'s Digital Swatchbook; Macromedia's acquisition of...

  • Apple intros CD-ROM platform. Doyle, Audrey V. // Computer Graphics World;Feb95, Vol. 18 Issue 2, p10 

    Reports that Apple Computer has announced a new platform, called Pippin, for multimedia players that it says will provide consumers with affordable CD-ROM-based systems for education and entertainment.


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics