TITLE

10 YEARS AFTER `1984'

AUTHOR(S)
Johnson, Bradley
PUB. DATE
January 1994
SOURCE
Advertising Age;1/10/1994, Vol. 65 Issue 2, p1
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Commemorates the tenth anniversary of the breakthrough advertisement `1984' promoting the Apple Macintosh computer during the 1984 Super Bowl. Transformation of the Super Bowl game as a showcase for advertising campaigns; `1984' as a product of bond between Macintosh chairman Steve Jobs and agency Chiat/Day chairman Jay Chiat. INSETS: Where are they now? (people involved), by Bradley Johnson.;Breakthrough product gets greatest TV..., by Bob Garfield..
ACCESSION #
9404052059

 

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