Baby Gifts, Apparel and Accessories

Ritzer Ross, Julie
January 2014
Souvenirs, Gifts, & Novelties;Jan2014, Vol. 53 Issue 1, p136
The article offers tips to make baby business boom for baby gifts, apparel and accessories stores. It reveals that sales staff at Baby's Perfect Gift in Upper Montclair, New Jersey work with customers one-on-one to keep more products moving and to encourage repeat visits. It also informs that Li'l Baby Sprouts in Newport Beach, California has discovered that applying a little display savvy could turn a poor performing product into a top-seller.


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