TITLE

MARKETING ETHICS AND POST-MODERN ERA

AUTHOR(S)
BRETCU, Angela
PUB. DATE
January 2013
SOURCE
Analele Universitatii 'Eftimie Murgu' Resita. Fascicola II. Stud;2013, p202
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
The paper approaches the issue of marketing ethics taking into consideration the features of the post-modern era, which influences the manner of discussing the topic. It analyses in turn the effects of post-modernism (fragmentation, consumerism and deconstruction) in other fields of activity as well. After highlighting the main criticism brought against marketing, a review of the concerns in the field of marketing ethics is performed, as well as the result of these endeavours. The paper discusses the notion of social responsibility, the effect of the application of this concept in the educational activity.
ACCESSION #
93679241

 

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