TITLE

Mobile-ad revenue explodes, finally

AUTHOR(S)
Kantrowitz, Alex
PUB. DATE
December 2013
SOURCE
Advertising Age;12/16/2013, Vol. 84 Issue 44, p6
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports that a survey conducted by the marketing research firm eMarketer found that mobile Internet advertising spending doubled in 2013 and represented almost all growth in overall Internet advertising spending.
ACCESSION #
93321958

 

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