TITLE

Innocents abroad--prepare for globalization

AUTHOR(S)
Gilman, Alan L.
PUB. DATE
September 1993
SOURCE
Chain Store Age Executive with Shopping Center Age;Sep93, Vol. 69 Issue 9, p98
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Advises retailers on global business expansion. Readiness of a company to `go global'; United States market as overstored; Cultural or financial risks; Subtle cultural differences; Business focus on corporate tax situation in foreign ventures; Effect of currency fluctuations; Advantage of benchmarking; Opportunities from under-realized markets; Emergence of growth markets around the world.
ACCESSION #
9312081332

 

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