TITLE

Framing a Rainbow, Focusing the Light: JCR's First Twenty Years

AUTHOR(S)
Kernan, Jerome B.
PUB. DATE
January 1995
SOURCE
Advances in Consumer Research;1995, Vol. 22 Issue 1, p488
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
This paper commemorates the initial years of the Journal of Consumer Research, from the inception of its idea in 1970 through its first twenty years of publication (1974-1994). Au unofficial history is recounted-from the perspective of JCR's founding advocates, from that of its policy hoard, and through the reflections of its first six editors. The journal's unique mission among social-science periodicals is seen as the source of both its developmental problems and its unparalleled success.
ACCESSION #
9307155664

 

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