TITLE

Advertisers hear promise of smooth spot cable buys

AUTHOR(S)
Stern, Christopher
PUB. DATE
April 1993
SOURCE
Broadcasting & Cable;4/26/93, Vol. 123 Issue 17, p56
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Reports on advertisers and agencies message during the 1993 Cabletelevision Advertising Bureau's (CAB) conference, which conveyed their intention to spend hundreds of millions of dollars on spot advertising provided that transactions are smooth and rules are made clear. Paperless billing; Criticism on existing cable research; Statistics showed increase in spot cable advertising. INSET: Spot cable jumps 26% in first quarter, by CS..
ACCESSION #
9306105344

 

Related Articles

  • TV ad revenues.  // Electronic Media;07/03/2000, Vol. 19 Issue 27, p12 

    Presents data from the United States Television Bureau of Advertising on television advertising revenues for the first quarter of 2000.

  • Workshop unites retailers, stations. JC // Broadcasting & Cable;8/16/93, Vol. 123 Issue 33, p39 

    Discusses the workshop organized by the Television Bureau of Advertising to build greater understanding and possible marketing partnerships between retail marketers and television executives. Trouble between the two industries in understanding their respective goals; Prohibitive cost of...

  • Cable, agencies and advertisers rub shoulders at CAB conference. Cooper, Jim // Broadcasting & Cable;4/18/94, Vol. 124 Issue 16, p39 

    Focuses on the Cable Advertising Bureau's annual conference held in April 1994. Prospects for spot cable advertising; Statistics on spot and network television expenditures; Pricing considerations.

  • 'X-Files' usurps 'Seinfeld' for no. 2 barter price slot. Mandese, Joe // Advertising Age;1/19/1998, Vol. 69 Issue 3, ps2 

    Presents a chart and article discussing the top 50 syndicated shows ranked by advertising price for 1997. How six of the top ten spots go to off-network programs like the `X-Files'; How the survey reflect's `adjusted' advertising prices; Explanation of advertising packages sold in conjunction...

  • Broadcasters, cable: The airing of the green. McClellan, Steve // Broadcasting & Cable;10/25/93, Vol. 123 Issue 43, p24 

    Reports on the financial benefits of infomercials for broadcast and cable networks. Improvement in the production quality; Annual infomercial billings; Findings of Bozell Inc.'s survey on the airing of infomercials by television stations; Annual TV billings; Comparison of the 1993 and 1992...

  • Television's revenue trends in transition. Foisie, Geoffrey // Broadcasting & Cable;7/26/93, Vol. 123 Issue 30, p85 

    Reports on the forecast of better revenue growth rate of broadcast television (TV) over that of cable television. Two reasons cited for the predicted increase in TV broadcasting; Rise in advertising for all measured media; Benefits of the shift of promotion spending to brand advertising for TV,...

  • POLLUTION SOLUTION: MAKE 'EM PAY FOR BAD ADS. Neff, Jack // Advertising Age;4/9/2007, Vol. 78 Issue 15, p1 

    The article focuses on the issue of commercial clutter, explained as an overabundance of advertising messages. Network television is said to be the worst offender. It said that consumers do not watch ads because they don't like them. YouTube and the Super Bowl ads have shown that consumers will...

  • Nets ask U.S. suppliers for rollback in rates. Jazmines, Tessa // Variety;05/25/98, Vol. 371 Issue 3, p32 

    Looks at the television (TV) market of United States shows in the Philippines. Comparison between the 1996 and 1997 markets of the TV advertising industry; Comments from several television executives; Advertising revenues in 1997.

  • 'Seinfeld' shocker: $2 million price tag. Ross, Chuck // Advertising Age;2/9/1998, Vol. 69 Issue 6, p1 

    Reports that NBC is asking $ 2 million for advertising time during the final episode of `Seinfeld' which will be aired in 1998. How this price exceeds that of Super Bowl commercial time prices; Amount NBC stands to make from the final episode; Possibility price could drop during negotiations;...

  • TV's twilight summer. Frank, Reuven // New Leader;09/08/97, Vol. 80 Issue 14, p18 

    Dicusses about the possibility of the end of American commercial network television. Reason why television viewing is declining; 96-97 up-front sales or commercial time advertisers buy before a season begins; Network television as the only place for an advertiser seeking to reach a lot of...

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics