TITLE

Proposed 900-number ad rules worry advertisers

AUTHOR(S)
Flint, Joe
PUB. DATE
April 1993
SOURCE
Broadcasting & Cable;4/5/93, Vol. 123 Issue 14, p44
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Reports that the Federal Trade Commission (FTC) has proposed rules on 900-number advertising which could force advertisers to rethink their TV purchases. The FTC's implementation of the Telephone Disclosure and Dispute Resolution Act of 1992; The ban on 900-number advertising directed at children under the age of 12; Other requirements of the proposed rules; Comments by Chickie Bucco, vice president of direct response sales at Katz Communications; More.
ACCESSION #
9304190386

 

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