TITLE

Crisco test takes on butter

AUTHOR(S)
Liesse, Julie
PUB. DATE
December 1992
SOURCE
Advertising Age;12/14/1992, Vol. 63 Issue 51, p45
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports on the test marketing being conducted by Procter & Gamble Co. for its Crisco Sticks, a stick form of its Crisco shortening. The product was developed to make the brand more competitive with butter among consumers who bake from scratch. The company conducted a one-market test of the product in 1991 in Boise, Idaho, but released the product into a wider test in 1992.
ACCESSION #
9301060310

 

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