TITLE

LA PROMOCIÓN INTERACTIVA DIRIGIDA AL PÚBLICO INFANTIL Y ADOLESCENTE: EN LA FRONTERA DE LA INFORMACIÓN Y LA PERSUASIÓN

AUTHOR(S)
LÓPEZ JIMÉNEZ, DAVID
PUB. DATE
June 2013
SOURCE
Cuadernos de Derecho y Comercio;jun2013, Issue 59, p183
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
Digital advertising represents a phenomenon of modern society that has increased considerably its social and economic significance, and probably this is going to continue in the future. Among the goods they can advertise on Internet, it stands out the case of products focused specifically to minors. Basically, we refer to toys. The electronic commercial messages, on this aspect, usually prevail the persuasion over the information, and there are important consequences about this. To this group of people, it is difficult in many cases to distinguish between information and advertising. Although the prevailing rules —especially the related to disloyal commercial practices— try to set protective measures, and it needs to be complemented by good practices developed in this sector.
ACCESSION #
92968650

 

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