TITLE

Hilton hires LIDA to boost web bookings

AUTHOR(S)
Bold, Ben
PUB. DATE
February 2003
SOURCE
Marketing (00253650);2/27/2003, p8
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on the appointment of the british advertising agency LIDA by Great Britain's hotel Hilton International to promote benefits of booking online to relaunch its web site. Significance of online booking; Possible revenue that may be generated; Competitors of Hilton International.
ACCESSION #
9286051

 

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