TITLE

PŘÍPADOVÁ STUDIE UŽITÍ TWITTERU PRO PROPAGACI: KORELACE MEZI MNOŽSTVÍM ZVEŘEJNĚNÝCH TWEETŮ A ZPĚTNOU VAZBOU OD UŽIVATELŮ TWITTERU

AUTHOR(S)
Smutný, Zdeněk; Řezníček, Václav; Pavlíček, Anotnín; Rusiňák, Peter
PUB. DATE
September 2013
SOURCE
ProInflow;2013, Issue 2, p1
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
The aim of this paper is to compare the number of tweets from Vodafone Company against a group of user, who speak about Vodafone in order to determine whether there is a link between the number of tweets published by Vodafone and communication volume (buzz) on Vodafone via Twitter - online social networking and microblogging service. After the initial definition of the conceptual framework of this project, where the issue of Twitter as a tool for (marketing) communication is presented and its use in the world with a focus on the Czech Republic, the results of author's quantitative research are presented and discussed.
ACCESSION #
92666236

 

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