Harlem Globetrotters: 'Email is the best DM platform'

O'Reilly, Lara
November 2013
Marketing Week (Online Edition);11/20/2013, p4
Trade Publication
The article reports on the preference of U.S. exhibition basketball team Harlem Globetrotters when it comes to driving ticket sales. The team reportedly had no luck using Facebook and Twitter advertisements but they find e-mail as their best platform to do direct marketing and sell tickets believing that people are already used to it. The Globetrotters, however, would reportedly still use social media to assist its e-mail campaigns and strengthen its customer database.


Related Articles

  • SOCIAL MEDIA MARKETING in 2010. Skallerud, Matt // Echelon Magazine;Aug/Sep2010, p16 

    The article discusses the role of social media marketing in a certain business by integrating the blog, photos and videos into a complete social media infrastructure. In California's Sonoma wine region, wineries are hiring social media marketers to keep their products relevant and known in the...

  • Social Media Marketing: Here are the Dos and Don'ts. Lontos, Pam // Sales & Service Excellence Essentials;Apr2010, Vol. 10 Issue 4, p14 

    The article focuses on key considerations when using social media marketing (SMM) in business. It advises that SMM should contain accurate and necessary information. It also recommends that business managers should not take for granted the traditional public relations (PR). It also suggests that...

  • When it comes to Facebook, relevance may be redefined. CREAMER, MATT // Advertising Age;11/29/2010, Vol. 81 Issue 42, p3 

    The article examines Internet marketing through corporate use of social media such as the microblog service Twitter and online social network Facebook, created by the Internet industry firms of the same names. Marketing executives state that the most effective messages posted on those services...

  • Marketing in a social media world. Cole, Bob; Cole, Sue // Fairfield County Business Journal;5/11/2009, Vol. 48 Issue 19, p13 

    The article focuses on the importance of marketing in social media. It is claimed that businesses and industries should adopt social media because there is an increasing number of individuals who are into it. According to Adam Singer, a blogger, there are 2.6 million articles in the...

  • Social Media Provides Unique Marketing Launch Pad.  // Venulex Legal Summaries;2010 Q3, Special section p3 

    The article discusses the role of social media as a key component of the marketing strategies of marketers and cites various examples where social networking sites have been used to launch products such as the Ford Explorer.

  • Bad online rap? How to fix it.  // Administrative Professional Today;Jul2011, Vol. 37 Issue 7, p7 

    The article offers tips for managing online reputation.

  • TWEETS, BLOGS, AND FACEBOOK POSTINGS. Auger, Pete // Public Management (00333611);Dec2010, Vol. 92 Issue 11, p21 

    The author focuses on the use of social media sites to reach out to communities, using the example of Auburn Hills, Michigan. He relates that the city is aware of the need to connect with the range of residents and workers who live and work in the community. The author discusses the use of...

  • 'BtoB' study shows surge in social media marketing. HOSFORD, CHRISTOPHER // B to B;5/14/2012, Vol. 97 Issue 5, p1 

    The article focuses on the study "Social Media Marketing: A Surge in Adoption" which found that 32% of marketers are "very" or "fully" engaged in marketing through social channels in 2011. According to Erin Estep, service director-strategic community management at marketing consultancy...

  • GO LIVE.  // B&T Magazine;Oct/Nov2016, Issue 2818, p018 

    The article focuses on how Australian brands and marketers have used tweets or online microblogs to connect and provide commentary, and offers advice to advertising, marketing and media executives about joining and enhancing conversations on the microblogging site Twitter. Topics covered include...


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics