Assessing motivations for carbon offsetting by environmentally certified tourism enterprises

Zeppel, Heather; Beaumont, Narelle
November 2013
Anatolia: An International Journal of Tourism & Hospitality Rese;Nov2013, Vol. 24 Issue 3, p297
Academic Journal
This paper presents survey results on tourism operator preferences and motivations for carbon offset options by environmentally certified tourism enterprises in Queensland, Australia. It found that less than a third are involved in carbon offset programmes, whereas just over a third plan to implement offsetting in the near future. Preferred offset projects are regional tree planting or renewable energy. Motivations for offsetting are related to environmental concern, commercial benefits of climate-friendly tourism, and financially supporting offset projects. This study found motivations for offsetting by larger tourism enterprises aligning with the more general business motivations and drivers for adopting corporate social and environmental responsibility practices. However, the extra cost and uncertainty about carbon issues limited the uptake of offsetting by smaller tourism operators.


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