TITLE

FACEBOOK USAGE FOR MARKETING MEASUREMENTS

AUTHOR(S)
Kolev Kolev, Dimitar; Aleksiev Stanev, Elizar
PUB. DATE
June 2013
SOURCE
Dialogue (1311-9206);Jun2013, Issue 2, p72
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
The significance of social networks for the business as a part of marketing instruments is constantly growing, which requires constant observations and studies of different opportunities for conducting marketing researches. In this article some of the methods for marketing research in Facebook's fan pages for key meat industry producers in Bulgaria have been shown. A comparison between the selected fan pages and other leading Facebook fan pages from Bulgaria has been made. On the basis of that analysis some key prepositions have been presented.
ACCESSION #
91691514

 

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