TITLE

Magatweets: A Content Analysis of Magazines' Use of Twitter

AUTHOR(S)
Boyle, Kris; Zuegner, Carol
PUB. DATE
September 2013
SOURCE
Journal of Magazine & New Media Research;Fall2013, Vol. 14 Issue 2, p1
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
The authors examined Twitter use among magazines by analyzing a sample of Twitter pages from some of the most-followed magazines on Twitter. This study revealed that the frequency of publication and the number of Twitter followers are not significant predictors of the number of tweets that a magazine posts. The authors also found that magazines are, for the most part, more effective when it comes to using Twitter to interact with their audience when compared to a similar Twitter study of newspapers and their interaction with their audience. As expected, the content of the tweets centered on the primary niche of each magazine.
ACCESSION #
91509164

 

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