TITLE

Kraft tailors marketing to obesity concern

AUTHOR(S)
Thompson, Stephanie
PUB. DATE
January 2003
SOURCE
Crain's Chicago Business;1/27/2003, Vol. 26 Issue 4, p15
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Focuses on the efforts of the food company Kraft Foods Inc. in solving the issue of childhood-obesity. Steps taken by the company to address the issue; Instructions provided by the company to brand groups; Elements of the three-pronged approach adopted by the company.
ACCESSION #
9063000

 

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