Kraft tailors marketing to obesity concern

Thompson, Stephanie
January 2003
Crain's Chicago Business;1/27/2003, Vol. 26 Issue 4, p15
Focuses on the efforts of the food company Kraft Foods Inc. in solving the issue of childhood-obesity. Steps taken by the company to address the issue; Instructions provided by the company to brand groups; Elements of the three-pronged approach adopted by the company.


Related Articles

  • LifeSavers launches awards program.  // Candy Industry;Mar1996, Vol. 161 Issue 3, p25 

    Reports that LifeSavers is launching a national awards program to recognize individuals who, in the company's words, are quietly finding extra time to do extraordinary things on behalf of others. Prizes.

  • FOOD PORN.  // Nutrition Action Health Letter;Apr2003, Vol. 30 Issue 3, p16 

    Argues against the purchase of the food product Fresh Prep from Kraft. Slogan that the company uses to sell the product; Line of the products; Deceit in the purchase of the product.

  • Kraft brands to tour the UK.  // Marketing (00253650);5/4/2011, p3 

    The article reports that Kraft Food Inc. increases its experimental marketing investment to promote its confectionery brands including, Oreo, Mikado and Toblerone in Great Britain.

  • Roquefort farmers hit out at Kraft.  // Dairy Industries International;Feb97, Vol. 62 Issue 2, p9 

    Reports on French sheep milk producers' protests about the sale of a Roquefort variety of Philadelphia cheese by the American food group Kraft Foods Inc.

  • News wire.  // Dairy Field;Aug97, Vol. 180 Issue 8, p6 

    Features the 1997 Kraft Dairy Trust which will award grants to non-profit organizations that conduct programs supporting Wisconsin's dairy industry. Range of awards grant; Evaluators of proposal.

  • Kraft Foods.  // Dairy Field;Mar1999, Vol. 182 Issue 3, p12 

    Reports on Kraft Foods' voluntary retirement incentive and separation programs for some of its salaried and hourly employees in the United States.

  • Kraft Foods.  // Dairy Foods;Sep98, Vol. 99 Issue 9, p74 

    Features the Kraft Foods' plant in North Lawrence, New York. Plant size; Number of employees; Products being produced; Production per day; Information on the company's packing lines.

  • Untitled.  // Dairy Foods;Nov2001, Vol. 102 Issue 11, p12 

    Deals with the Christmas promotion of Kraft Foods North America Inc. in 2001.

  • Kraft beefing up ad outlays for flagship mac & cheese. Pollack, Judann; Rewick, C.J. // Crain's Chicago Business;04/06/98, Vol. 21 Issue 14, p47 

    Presents information on Kraft Foods Incorporated and its efforts to raise its Macaroni & Cheese brand awareness among children and parents. Reference to an advertising campaign for the brand; When the campaign will begin; Information on the advertising budget and the planned increase; Details...


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics