Gone in 6 Seconds

Castillo, Jose
April 2013
Streaming Media;Apr/May2013, p87
The article presents the author's insights regarding the use of the social networking application Vine. The author says that it is an application supported by iOS platform that allows the user to share a video for a maximum of 6 seconds. He mentions that several brand such as Taco Bell, Rolling Stone and Trident Gum had adopted and used the media for their marketing campaigns. He adds that one should keep up with technological advancements that can affect the business.


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