TITLE

Leaf puts Chewits to pitch following split with Banks Hoggins

AUTHOR(S)
Tylee, John
PUB. DATE
January 2003
SOURCE
Campaign;1/24/2003, Issue 4, p3
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on the split between the children's confectionery brand Chewits owned by Leaf UK and advertising agency Banks Hoggins O'Shea/FCB (BHO). Detail of the last advertising campaign by BHO for the company; Reason for the launch of a jelly sweets range by the company; Problems faced by the company due to the launch.
ACCESSION #
9055265

 

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