Leaf puts Chewits to pitch following split with Banks Hoggins

Tylee, John
January 2003
Campaign;1/24/2003, Issue 4, p3
Trade Publication
Reports on the split between the children's confectionery brand Chewits owned by Leaf UK and advertising agency Banks Hoggins O'Shea/FCB (BHO). Detail of the last advertising campaign by BHO for the company; Reason for the launch of a jelly sweets range by the company; Problems faced by the company due to the launch.


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