How Much Will 'Family' Matter?

Thielman, Sam
September 2013
Adweek;9/16/2013, Vol. 54 Issue 32, p10
Trade Publication
The article considers the marketing of the syndicated television program "Modern Family" by the cable television network USA Network. The need for the network to attract large ratings for the program due to the high rights fee paid for it is discussed. The possible problem in the network's plan to broadcast the comedy program five nights a week of the relative lack of existing episodes, which would result in frequent reruns, is discussed.


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