Why We Tweet

September 2013
BizEd;Sep/Oct2013, Vol. 12 Issue 5, p52
The article focuses on the study titled "Intrinsic Versus Image-Related Utility in Social Media: Why Do People Contribute Content to Twitter?" by researchers Andrew Stephen and Olivier Toubia in the "Marketing Science" in May/June 2013 issue, which revealed that low-end users are more active.


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