Les mashups : une illustration de l'agilité en marketing

Mercanti-Guérin, Maria
July 2013
Decisions Marketing;jui-sep2013, Issue 71, p125
Academic Journal
Mashup is a Web application primarily known for its use in cartographic data. However, mashups are becoming widespread in e-commerce Websites and provide services that go well beyond mapping. The objective of this research is to understand and measure the implications of these new applications on marketing agility. The features of the mashup sites and possible future developments for consumers are drawn. Mashups offer a full range of professional services from CRM to advertising management and positively impact collaborative work and business agility.


Related Articles

  • Open WEM: Flexibility & Freedom. Carione, John // KM World;Nov/Dec2012 Supplement, pS9 

    The article focuses on the benefits of open Web experience management (WEM) to business enterprises. It states that the technology offers the freedom to deliver immersive customer experience by leveraging the strength of open Web. Some of the significance of open Web experience management is the...

  • Metamodeling to Control and Audit E-Commerce Web Applications. Huang, Shi-Ming; Hua, Jing-Shiuan; Will, Hartmut; Wu, Jhen-Wei // International Journal of Electronic Commerce;Fall2012, Vol. 17 Issue 1, p83 

    With the increasing popularity of e-commerce, the growth potential of business is extraordinary; however, the path toward success can also be dangerous because of problems of quality control, security breaches, and e-service failures. One of the problems is that business managers generally lack...

  • THE EFFECTS OF PERCEIVED INTERACTIVITY ON E-TRUST AND E-CONSUMER BEHAVIORS: THE APPLICATION OF FUZZY LINGUISTIC SCALE. Kuo-Ming Chu; Yuan, Benjamin J. C. // Journal of Electronic Commerce Research;2013, Vol. 14 Issue 1, p124 

    This paper identified the components of interactivity and investigated the impact of perceived interactivity on customer trust and transaction intentions in e-commerce. Data for this study were gathered in 2011 by means of a questionnaire administered to a convenience sample of 512 graduate...

  • WEB3D Technology Research and Application. Zhanping Li // Advances in Information Sciences & Service Sciences;Sep2012, Vol. 4 Issue 16, p374 

    The research on WEB3D technology is designed to display goods through the Internet, to better stimulate consumer's desire to purchase, to market enterprises to reduce the cost. By making use of the method of comparative analysis and data statistics, the research on WEB3D studies the history, the...

  • Navigating the online contest trend. Washkuch, Frank // DM News;7/12/2010, p6 

    The article discusses the growing application of web-based sweepstakes and contests by marketing companies in their integrated marketing strategy to consumers through the Internet.

  • THE WEB BASED COMMERCIAL ACTIVITY: THE INTERNET ADOPTION BARRIERS AND BENEFITS FOR BOOK RETAILERS IN PORTUGAL. Capa, João P.; Farhangmehr, Minoo; Pinho, José C. // Proceedings of the IADIS International Conference on WWW/Interne;Nov2003, p1144 

    The emergence of the Internet and its increasing commercial use has been currently affecting a number of areas in the business world. Although there is a great deal of uncertainty regarding the potential opportunities of the Internet, the rapid growth of the e-commerce justifies the need for...

  • Mashup Patterns applied to e-Government. Stecca, Michele; Maresca, Massimo // Journal of Internet Business;2010, Issue 8, p81 

    In this paper we focus on the structure of Server Side Mashups, that is of composite services executed and orchestrated in managed platforms, and on the application of Server Side Mashups in e-Government applications. Unlike Client Side Mashups, which run in client platforms under direct user...

  • A generic solution for web-based management of pseudonymized data. Lautenschläger, Ronald; Kohlmayer, Florian; Prasser, Fabian; Kuhn, Klaus A. // BMC Medical Informatics & Decision Making;11/30/2015, Vol. 15, p1 

    Background: Collaborative collection and sharing of data have become a core element of biomedical research. Typical applications are multi-site registries which collect sensitive person-related data prospectively, often together with biospecimens. To secure these sensitive data,...

  • Creating web applications for spatial epidemiological analysis and mapping in R using Rwui. Newton, Richard; Deonarine, Andrew; Wernisch, Lorenz // Source Code for Biology & Medicine;2011, Vol. 6 Issue 1, p6 

    Background: Creating a user friendly web based application which executes an R script allows physicians, epidemiologists, and others unfamiliar with the statistical language to perform powerful statistical analyses easily. The geographic mapping of data is an important tool in spatial...


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics