TITLE

The Impact of Social Networks on Commerce Development

AUTHOR(S)
Cristina, Stanciu Anca; Mihaela, Constandache; Cornelia, Mitran Paula
PUB. DATE
June 2012
SOURCE
Ovidius University Annals, Series Economic Sciences;2012, Vol. 12 Issue 2, p525
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
The present paper aims to underline the social impact of the on-line commerce and to analyse the opportunity for companies to develop their business on social networks. The concept of social commerce is defined in relation with the concept of social consumer. The main players inthe social market share being the social networks the security issue must be analysed as well. Therefore, social commerce is the cornerstone of the new economy and social networks are the main medium through which it makes its presence felt. As regards advantages of social trade, they can be analyzed from three points of view: the company, the consumer and the society.
ACCESSION #
89441638

 

Related Articles

  • Social Media Applications a Threat to Businesses: Report. Eddy, Nathan // Channel Insider;1/26/2011, p1 

    The article focuses on the WatchGuard Technologies Inc. reports regarding the risks that employees using social media applications can bring to the companies they are working with. According to the report of the security researchers of WatchGuard, these web-based applications can compromise the...

  • 5 Tips for Amplifying Customer Engagement. Duke Chung // CRM Magazine;Nov2011, Vol. 15 Issue 11, pWP6 

    The article offers tips to amplify the small and medium business (SMBs) customer engagement and support process. It mentions that SMBs should move to a web-based system in order to improve response time and for customer retention. It says the participation to a social media platform, which is...

  • Network Security Remains a Blind Spot for Businesses. Eddy, Nathan // eWeek;8/7/2013, p7 

    The article reports on the issues regarding network security in business enterprises. It tackles topics on Internet traffic, web applications, user activity and network devices. It also discusses the research conducted by Tom Cross, director of security research at computer network security...

  • The freedom of speech free-for-all. Yates, Dave // Contractor Magazine;Feb2013, Vol. 60 Issue 2, p26 

    The author focuses on the role played web based media networks in the process of reviewing and ranking the business enterprises. He mentions the example of getting negative reviews from the Angie's List, a website that aggregates verified consumer reviews. He also mentions that the ratings and...

  • CHOICE AND EASE OF USE: KEY ELEMENTS OF A GOOD APP STORE. Mortleman, Jim // Computer Weekly;8/26/2014, p14 

    The article discusses organizations' use of a mobile app store which allows consumers to choose and install tools approved by the company. Topics include the role of consumers' requirements and preferences in creating a successful app store, consumers' preferences to use mobile and web apps over...

  • Les mashups : une illustration de l'agilité en marketing. Mercanti-Guérin, Maria // Decisions Marketing;jui-sep2013, Issue 71, p125 

    Mashup is a Web application primarily known for its use in cartographic data. However, mashups are becoming widespread in e-commerce Websites and provide services that go well beyond mapping. The objective of this research is to understand and measure the implications of these new applications...

  • Remember bank tellers? Wolchak, Peter // Backbone;Sep2012, p6 

    The article offers information on the Cisco Omnichannel Study that reveals the value given by global consumers for personal attention and expanded services and their preference to use bank Web applications for paying bills, managing accounts, and checking balances.

  • New for Members.  // ITNOW;Winter2012, Vol. 54 Issue 4, p47 

    The Institute publishes new reports from analyst Forrester every month. Members have access to the full text, this is an overview of recent reports.

  • THE EFFECTS OF PERCEIVED INTERACTIVITY ON E-TRUST AND E-CONSUMER BEHAVIORS: THE APPLICATION OF FUZZY LINGUISTIC SCALE. Kuo-Ming Chu; Yuan, Benjamin J. C. // Journal of Electronic Commerce Research;2013, Vol. 14 Issue 1, p124 

    This paper identified the components of interactivity and investigated the impact of perceived interactivity on customer trust and transaction intentions in e-commerce. Data for this study were gathered in 2011 by means of a questionnaire administered to a convenience sample of 512 graduate...

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics