TITLE

The Social Network Application Post-Adoptive Use Model (SNAPUM): A Model Examining Social Capital and Other Critical Factors Affecting the Post-Adoptive Use of Facebook

AUTHOR(S)
Magro, Michael J.; Ryan, Sherry D.; Prybutok, Victor R.
PUB. DATE
January 2013
SOURCE
Informing Science;2013, Vol. 16, p37
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
Facebook is an informing social networking application that has experienced phenomenal worldwide user growth within a relatively short time and continues to grow at a rapid rate. This study examines the motivations for users to continue to use Facebook after adoption. Using a transdisciplinary approach, we draw on the technology acceptance research stream, post-adoption theories, and social capital theory to develop a model of the critical factors that affect the post-adoptive use of Facebook. We argue that social capital is also poised to play a significant part in social networking informing environments for the foreseeable future. Other critical factors affecting post-adoptive use of Facebook include hedonic enjoyment, perceived usefulness, satisfaction, and attitude toward using.
ACCESSION #
89424858

 

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