Going Native: Customizing the Advertising Experience

July 2013
Atlanta Tribune;Jul2013, Vol. 27 Issue 4, p13
The article discusses ways in which business enterprises can customize their online advertising experience. It mentions the high cost of advertising on a decent page position for a set period of time on sites such as Yahoo and Twitter. A case study showing that native advertising produced a dramatic increase in brand favorability among users is referenced. Tips are also given on effectively using social media sites such as Facebook and Twitter as native advertising channels.


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