TITLE

VIRTUAL COMMUNITIES IN MODERN BUSINESS ORGANISATIONS: THE CHALLENGE OF PROLIFERATION AND CONVERGENCE

AUTHOR(S)
Usoro, Abel
PUB. DATE
May 2012
SOURCE
Computing & Information Systems;May2012, Vol. 16 Issue 2, p40
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
With the emergence of the Internet and its growth in the middle 1990s, the structure and relationships in business has drastically changed. Customer relationship and supply chain are examples of relationships that have been redefined and better supported. The same information and communication technology that supports these electronic business structures enables the creation of virtual communities for customers, employees, suppliers and other stakeholders. While these communities can be variously classified, there is a noticeable convergence of them thereby presenting challenges to business organisations on how to structure and manage them. These challenges seem not to be treated in existing literature. This brief paper discusses the developments assisted by Web 2.0 in these communities and is a first attempt at trying to tease out the challenge of how to manage their proliferation and convergence.
ACCESSION #
88924180

 

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