Bear hug

Arnolo, Catherine
January 2003
Marketing News;1/20/2003, Vol. 37 Issue 2, p4
Trade Publication
The article discusses the role of Internet for the companies in improving communications with vast customer bases, in providing a plethora of product information at low cost and answering individual inquiries with a speed and efficiency never before possible. November 2001 JMM Internet survey of more than 2,000 consumers nationwide indicated that customer service e-mail response times are a significant factor in future purchase decisions. In the discipline of customer relationship-building online, Vermont Teddy Bear Co. Inc. is the leader. The specialty gift supplier successfully moved its existing identity as a friendly and whimsical shipper of carefully crafted, often themed, teddy bear packages to the Web with a responsive site that gets good reviews from online customer rating services.


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