TITLE

Blockbuster preparing for mass DVD takeover

PUB. DATE
January 2003
SOURCE
In-Store Marketing;Jan2003, p7
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on steps being taken by retail chain Blockbuster Inc. to prepare for the expected expansion of the digital-video-disc (DVD) rental and retail market in 2003. Blockbuster's prediction that the DVD market will take over three-quarters of its video space within a year; Possibility of the acquired Gamestation taking over control of the chain's games department; DVD marketing schemes planned by the retailer.
ACCESSION #
8873150

 

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