May 2013
NZ Marketing Magazine;May/Jun2013, p28
The article describes how implausible ideas offer the greatest opportunity for originality and as a marketer as in the case of the New Zealand online power company Powershop. It details how the company started from the idea that people could actually like their power company and that technology can be used to achieve this. Intrinsic qualities of successful products and services that are found in Powershop are tackled including attractiveness, usefulness, and being worthy to be talked about.


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