TITLE

New FTC Guidance: Advertising in the Smartphone Age

AUTHOR(S)
PRY, CARL G.
PUB. DATE
June 2013
SOURCE
ABA Bank Marketing;Jun2013, Vol. 45 Issue 5, p37
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article examines guidance on regulations on disclosures in Internet advertising issued by the U.S. Federal Trade Commission (FTC). The application of FTC rules on Internet advertising disclosure to advertising presented on cell phones, mobile computing devices and in social media marketing is discussed.
ACCESSION #
88057640

 

Related Articles

  • The Do's and Don'ts Of Dot-Com Marketing. Bachman, Katy // Adweek;3/18/2013, Vol. 54 Issue 11, p13 

    The article considers compliance by corporate marketers with Dot-Com Disclosures, guidelines on Internet marketing and advertising regulations issued by the U.S. Federal Trade Commission (FTC). Compliance methods for updates to the guidelines issued by the agency related to the presentation of...

  • Online Advertising: Know the Boundaries of Cyberspace. Haley, Jacqueline // Venulex Legal Summaries;2004 Q2, p1 

    The article reports on the issuance by the U.S. Federal Trade Commission of guidelines explaining its prohibition against unfair or deceptive acts or practices and providing suggestions for how online advertisers may comply. The challenges presented by online advertising to retailers are...

  • What do we really mean when we say we will not track online? BRANAM, SARAH // Advertising Age;5/7/2012, Vol. 83 Issue 19, p98 

    The author offers opinions on U.S. Internet advertising and marketing law and regulation. It is argued that the do not track proposal offered by the Federal Trade Commission (FTC) was intended to provide consumers with the right to prevent their Internet searching from being used for targeting...

  • FTC to Update Guides on Online Advertising Disclosures. Jones, Jackie // Response;Jul2011, Vol. 19 Issue 10, p8 

    The article reports that the guides on online advertising disclosures will be updated by the U.S. Federal Trade Commission (FTC).

  • Bloggers beware: The FTC wants you to own up to freebies. Leddy, Chuck // Writer;Feb2010, Vol. 123 Issue 2, p8 

    This article presents discussion regarding the policies of the U.S. Federal Trade Commission on internet marketing and blogging. Details are given highlighting guidelines effective in December 2009 seeking to require legal disclosure of bloggers who have "material connection" to services and...

  • Patrolling Bad Behavior. Shields, Mike // MediaWeek;3/22/2010, Vol. 20 Issue 12, p4 

    The article reports on several legislative bills related to online advertising, including one by Congressman Rick Boucher, which have been proposed in the U.S. and may increase the power that the U.S. Federal Trade Commission has to monitor and discipline online advertisers. A discussion of...

  • Online privacy self-regulation now -- or FTC regulation later.  // Hudson Valley Business Journal;1/24/2011, Vol. 22 Issue 4, p21 

    The article reports on the efforts of the Association of National Advertisers (ANA) to consider Do Not Track regime online privacy self-regulation which relies on online behavioral tracking to provide efficient and relevant advertising online to avoid the U.S. Federal Trade Commission (FTC)...

  • Bloggers beware: The FTC wants you to own up to freebies. Leddy, Chuck // Writer (Kalmbach Publishing Co.);Feb2010, Vol. 123 Issue 2, p8 

    This article presents discussion regarding the policies of the U.S. Federal Trade Commission on internet marketing and blogging. Details are given highlighting guidelines effective in December 2009 seeking to require legal disclosure of bloggers who have "material connection" to services and...

  • FTC Cracks Down on "Bamboo" Marketing.  // Sustainable Brands Weekly;2/11/2010, p6 

    The article reports that the U.S. Federal Trade Commission (FTC) is revising its guidelines for environmental marketing for companies dealing with green products.

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics