TITLE

Mobile comes of age

AUTHOR(S)
Nutley, Michael
PUB. DATE
May 2013
SOURCE
Marketing Week (Online Edition);5/15/2013, p24
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article discusses the marketing potential of mobile devices as of 2013. Facebook's revenues from mobile advertising reached 500 million dollars in 2012, and the figure for 2013 is expected to reach 1.7 billion dollars. According to the author, 1 pound out of 10 pounds spent on digital advertising in Great Britain in 2012 went on mobile.
ACCESSION #
87706147

 

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