February 2013
International Journal of Research in Computer Application & Mana;Feb2013, Vol. 3 Issue 2, p116
Academic Journal
'Need' generates a 'need to innovate'. To match steps with the progressing time, smart generation and increasing competition, companies are changing their advertising strategies, to generate a unique brand positioning. This article explores how the advertising companies design ads keeping in mind the present lifestyle of the consumers and closely relating to their day to day life patterns. The advertisers splendidly know how to magnetize their TV audience to their ads and they keep on studying the changing preferences and mood shifts of the audience. They generate ads keeping in mind their target audience and those who could be their future customers. This article studies the creative ideas and innovative advertising strategies used in TV commercials these days. It talks about 15 such tricks and approaches used by advertisers to connect with the audience. It further reflects on the nuances of advertisements, provides examples and portrays an in-depth analysis of the tactics that are being adopted by the advertisers to pull the consumers to buy or at least feel connected with the ads and therefore the product. The main aim of the article is to touch the corners of TV advertising and prepare a platter of innovative advertising tactics used nowadays. To name some of the strategies discussed, 'To be continued... ads', 'Consumers as celebrities', 'Technology driven ads', ' Popular daily soap character ads' , ' Kids façade ads, etc.


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