TITLE

WASTE OF MONEY

PUB. DATE
March 2013
SOURCE
B&T Magazine;3/29/2013, Vol. 63 Issue 2788, p6
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article focuses on the study "Consumer Heterogeneity and Paid Search Effectiveness" by the online shopping market eBay Inc., according to which infrequent users are positively influenced by advertisement but the purchasing behavior of existing users is not influenced by paid search account.
ACCESSION #
87314693

 

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