TITLE

Lastminute.com introduces new brand positioning

PUB. DATE
April 2013
SOURCE
Marketing Week (Online Edition);4/22/2013, p2
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article offers information on Lastminute.com's Love Living Lastminute, the online travel and leisure retailer's brand strapline that aims to celebrate spontaneity and take the brand back to its roots.
ACCESSION #
87288166

 

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