How to Manage Your Reputation in the Digital Age

Locker, Debra
May 2013
Skin, Inc.;May2013, Vol. 25 Issue 5, p26
The article focuses on managing digital marketing. One can engage community by hosting nights for citizens to tour facility, and offer mini treatments, gift bags and certificates for future visits. On Twitter, one can track how many new followers one receive in a given week or month. With social media, writing is more important and visible now than ever .


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