TITLE

THE DANGER OF THE $10,000 AD-TECH BAKEOFF

AUTHOR(S)
Rey, Jason Del
PUB. DATE
April 2013
SOURCE
Advertising Age;4/15/2013, Vol. 84 Issue 15, p1
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article considers purchasing of Internet advertising technology by advertising agencies or corporate marketing executives, focusing on the proper management of testing of vendors of technology for advertising effectiveness.
ACCESSION #
87075884

 

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