TITLE

Your phone's home screen is Facebook's new ad playground

AUTHOR(S)
Delo, Cotton; McDermott, John
PUB. DATE
April 2013
SOURCE
Advertising Age;4/8/2013, Vol. 84 Issue 14, p0006
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article examines marketing by social media company Facebook Inc. of Home, software for mobile computing offering users access to elements of Facebook's social media Website. Television advertising created by the advertising agency Wieden & Kennedy for Home is discussed. The increased importance of Internet advertising revenue from mobile computing to Facebook is noted.
ACCESSION #
86999861

 

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