TITLE

Where they hang out: creating a peer-led social media campaign to promote HIV testing in young gay men

AUTHOR(S)
Logue, Wills
PUB. DATE
March 2013
SOURCE
HIV Australia;2013, Vol. 11 Issue 1, p20
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
The article focuses on the HIV and sexually transmissible infections (STIs) campaigns that were developed through social media for health promotions and HIV testing in young men. It discusses the health promotion strategies used by the AIDS Council of South Australia (ACSA) to promote safe sex messages developed by health professionals. It highlights the importance of integrating digital technologies with the development of new health promotion campaigns.
ACCESSION #
86940226

 

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