Where they hang out: creating a peer-led social media campaign to promote HIV testing in young gay men

Logue, Wills
March 2013
HIV Australia;2013, Vol. 11 Issue 1, p20
Academic Journal
The article focuses on the HIV and sexually transmissible infections (STIs) campaigns that were developed through social media for health promotions and HIV testing in young men. It discusses the health promotion strategies used by the AIDS Council of South Australia (ACSA) to promote safe sex messages developed by health professionals. It highlights the importance of integrating digital technologies with the development of new health promotion campaigns.


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