TITLE

WHERE TARGETED ONLINE ADS FIT IN A FRAGMENTED MEDIA WORLD

AUTHOR(S)
LIEBERMAN, JORDAN; MASSICOTTE, CHRISTOPHER
PUB. DATE
March 2013
SOURCE
Campaigns & Elections (2010);Mar/Apr2013, Vol. 34 Issue 316, p44
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article presents the author's viewpoint about the concept of targeted political online advertising, create best practices and benchmarks. He states that targeted online advertising industry is difficult to evaluate; whether the message was directly and effectively delivered to the intended audiences. He also commented on the report by Borrell Associates on the projected growth in political online spending from 2010 to 2012.
ACCESSION #
86921741

 

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