TITLE

RETAILING TODAY

PUB. DATE
March 2013
SOURCE
SCTWeek;3/1/2013, Vol. 18 Issue 9, p8
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article reports on the growth of traffic and sales at Target Corp. through its mobile-shopping platforms. Executive vice president for merchandising Kathryn Tesija says that the company's mobile purchases have contributed 7 percent of digital sales and that mobile traffic is at 25 percent in its digital traffic. She adds that its customers have positively responded to its enhancements made to its mobile offerings since 2012.
ACCESSION #
86888302

 

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