TITLE

Constructing a Social Media Plan

AUTHOR(S)
Miller, Matthew; Miller, Heather Cantwell
PUB. DATE
October 2011
SOURCE
Campus Activities Programming;Oct2011, Vol. 44 Issue 4, p10
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article describes the development by the National Association of Campus Activities (NACA) Northeast Regional Conference Planning Committee of social media plan. A group of volunteers was created to work on social media activities aimed at enhancing the experience of school conference delegates and associate members. A timeline was developed to determine when each tool would be incorporated into conference planning. Some of the tools used are Weblog, social network Facebook and foursquare.
ACCESSION #
86263807

 

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