Constructing a Social Media Plan

Miller, Matthew; Miller, Heather Cantwell
October 2011
Campus Activities Programming;Oct2011, Vol. 44 Issue 4, p10
The article describes the development by the National Association of Campus Activities (NACA) Northeast Regional Conference Planning Committee of social media plan. A group of volunteers was created to work on social media activities aimed at enhancing the experience of school conference delegates and associate members. A timeline was developed to determine when each tool would be incorporated into conference planning. Some of the tools used are Weblog, social network Facebook and foursquare.


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